What Are Cinemagraphs & How to Use Them in Web Design?
Web design aims to optimize your web page appearance so that more traffic and user engagement could be triggered for better results. Your web page appearance consists of various web design aspects and elements that together contribute to the user experience and interest in your online products and services. Cinemagraphs are also one of those web design elements that the designers apply to the web page to target more user engagement. More user engagement leads to more user participation and finally conversions. Conversions are essential for all sorts of online businesses to raise their importance across the web.
Cinemagraphs are a brilliant attention-seeking technique that helps you retain your audience on your web pages for an added time period. It is known that most of the users leave a website page after 10-20 seconds if they do not find the content appealing as per their requirements. To promote your online products or services you must focus on bringing user interest and engagement on your web pages and for that, you need to figure out the user tastes and preferences in the current market condition.
Through this post, we want to offer you a detailed insight into what Cinemagraphs are and how you can use them to improve your web page appearance and organic traffic on your website. You will also come to know about the popular examples of these web design elements that could be very helpful for your web design campaign. However, first, we’ll understand these aspects thoroughly.
For dedicated advice regarding other essential web design aspects for your business website, you can visit SFWP Experts and let our design professionals figure out what works exceptionally for your business goals. We’re a leading Custom WordPress Web Design Company and we help various online businesses understand their web appearance and functionality for user-friendly design outcomes!
What Are Cinemagraphs?
The web pages without any images or visuals can’t generate notable user interest and engagement for your website. Website designers are often concerned about the application of the right visual content in the website. Cinemagraphs are also a type of visual effect that you can use in your landing pages or other web pages to represent the website’s content. You can also use this visual content on a normal web page free from any blog or article. You can relate to a particular subject, product, or service using such visuals.
The feature that differentiates Cinemagraphs from other visual content is that it consists of a stable image with a consistently moving part. It could be like a GIF image, but the difference is of instant and repeated movement in a particular part of the image. The other parts of the image remain stable. In a GIF image, the camera angle may also change from one place to another, but Cinemagraph doesn’t support this feature either. However, it’s still very potential to grab user attention to your web page.
Enlisted are the 3 popular ways you can make use of this visual feature to improve your website content and appearance, take a look:
- You can create innovative product pages for your online product
- Can trigger user attention on your landing pages more effectively
- Add trust component to your About Us page for enhanced user experience
Besides the product page, about us page, and landing page you can also include relative visual content to other web pages on your website that demands corresponding subjects and topics. You can also approach SFWP Expertsand let us know how we can help you establish the best Cinemagraphs for your web page design campaign. We're an Award-Winning Web Design Company helping various website owners design their websites accordingly!
Best Cinemagraph Apps and Tools for Using Online
Moving forward, you might be wondering how you could create your own Cinemagraphs to bring uniqueness and innovation to your web page content. It could help you overcome fine competition from your top competitors out there. You can also find such visual effects on Google images but they belong to other websites, however, you can specify if there’s any copyright issue associated with the image or not in advance. In this section, we’re going to discuss a few Cinemagraph Apps and online tools that you can use for your website content. Let’s get started:
1. Blink
Microsoft offers a fine photographic research explorer tool that comes with world-class features that could help you build your landing page and product page content with exceptional styling opportunities. The tool helps you create perfect Cinemagraphs for your web pages. The tool comes with additional features like:
- Interactive Composite Editor
- Blink Cliplets
- Hyperlapse Pro & Mobile
- Microsoft Pix etc
Using such features you can bring new innovative content on your web pages that could attract more user attention and engagement to your products and services. However, you can use this tool if you’re using a device carrying Windows Operating System, either a PC or a mobile phone.
2. Mask Art
Apart from Windows, if you’ve got an iOS device you can use another amazing Cinemagraph tool for free. The MaskArt tool comes with various innovative features to help you create exceptions for your web content and differentiate your business from others. You can use an iPhone along with a tripod stand to shoot important videos for your website content or consider a video from a movie in the form of a still image and make changes in that image.
3. Photoshop
Photoshop is a famous image and photo editing software developed by Adobe that’s used by graphic designing professionals to run different video editing projects and assignments for companies and clients out there. However, to maintain originality for your visual content you need to take fresh photographs and then run editing on the same for your website content. Cinemagraphs are also a result of such editing and special effects you can apply to stable images.
4. Flixel
Flixel is a cloud-based online tool you can use to create groundbreaking Cinemagraphs for your web page content. It consists of revolutionary editing functions you can use to show your creativity for generating subject-specific visual content for your website. Though Flixel could be expensive at times you must decide on your web design project structure ahead of time. Using Flixel you can easily merge the starting and ending frames of the image and hide the loop to address an accumulated experience for the users.
As such you can promote better user experience and interest for your web page content and also plan for relative conversions for your products and services in the long run. You can review lots of examples on the internet like- The Web Ad featuring Coca-Cola on Tumblr, Fresh Tomatoes Cinemagraph Gilt Taste Magazine, Banksy’s Popular Street Art, and more. So, there were some of the best Cinemagraph apps to figure out for creating engaging content for your web pages.
Closing Thoughts
Web designing gives you multiple opportunities to raise user interest and participation in your website content and functions. In case you have a different web design issue to overcome you can share it with our highly experienced custom web design experts at SFWP Experts. We’re a dedicated Custom Coded Web Design & Development Company in San Francisco providing top website building solutions to various online businesses out there!
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