It does feel like someone will do it eventually. Clearly they must see the high value return! Especially right now! Perhaps different in a few years from now! But now this is like Bitcoin + Usain Bolt. It's going to places! Someone will eventually come in and bank a ton! Then the sheeps will come in floods! But they will probably be a bit confused how to use the service at the beginning. Since most are used to be more passive when it comes to consume online content! But times are changing!