Ferrari is a money-making machine, but not only selling caps and T-shirts

It is true that Ferrari generates profits, in the order of tens of millions a year, by the high profitability of the sale of licenses and merchandising, caps and shirts, also in theme parks. In any case, these benefits would continue to be a small part of what they invest in R & D (see report in Top Gear). The profits in the sale of sports cars are in the order of hundreds of millions of euros and recently they set out to make those figures grow by selling less. How many brands do you know that you can afford to sell less to generate more profits? Surely not many ...