I think the problem is that they don't even care about making a good videogame, they just want to make a videogame that look cool in the trailers and force the game to be somehow fun, that trailer looks like a GTA trailer, not an NFS one, and I also think they tried it to induce hype in the fans so hard that it is kinda cringy...
I agree, they've told us all "it'll be a game like NFS underground 2" to make us interested, but they've just gone and by the looks of trailers made it like the new Need for speeds (crap)