Bugatti cultivates its brand image at the 2019 edition of the Geneva International Motor Show (Switzerland). The luxury French brand has revealed a car dubbed "the black car". Behind its appearance of purity, the machine is actually now the most expensive sold in the world.
Simplicity in the name, cult of perfection in design. At the international motor show in Geneva (Switzerland), Bugatti intends to perpetuate its legend. Tuesday, March 5, the French car brand revealed "the black car". An ultra-luxurious vehicle that becomes the most expensive in the world. Produced in a single copy, it was sold 11 million euros to an anonymous collector.