Today's Weed News for July 23rd 2018 #CANNA-BEER

For today's weed news we go to the great Canadian province of Ontario.

A Canadian company called Providence Brands from Toronto is trying to become the first company in the world to sell beer brewed from cannabis!

Instead of just infusing regular beer with cannabis, as many other companies have already tried to do, Providence Brands is actually brewing beer from the stalks, roots and stems of cannabis plants.

"The idea came from thinking, can we create something that can serve the role that alcohol serves in our society, and can we do that using this monumental sea of change that is happening in our world right now?"

"The flavor is dry, savory, less sweet than typical beer flavor... The beer hits you very quickly, which is not common for a marijuana edible" said Dooma Wendschuh from Providence Brands.

Although Canada is set to roll out their recreational marijuana sales this October 17th, they've already announced that edibles and infused beverages will not be available until the following year.

A really cool aspect of this beer is that it would make use of what growers usually throw away (roots, stems, etc...).

"We take them off the growers hands, saving them the cost of hiring a licensed disposal company to dispose of them," said Wendschuh.

To me this looks like a very innovative approach, that has the potential to create a win-win situation for all parties involved. The growers save money, Providence Brands makes money, cannabis consumers will get to enjoy a new type of cannabis product and on top of all that, Canada will get tax revenue.

So if you live in Canada, keep an eye out for Providence Brand canna-beer once edible and drinkable forms of cannabis hit store shelves next year.

That's what's up!

source: bit.ly/2mG4td6

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