(01.23.2018) Marketing update: we’re making our progress more transparent!
Original post (01.23.2018):
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Marketing update: we’re making our progress more transparent!
From now on, we will be releasing daily updates to share our progress in marketing, product, design, partnerships, legal, finance, recruiting, and customer support!
Read the full marketing update below!
In response to our community’s feedback
Straight to the point: we have started to notice that some of our community members were not satisfied with the way we have been communicating our updates.
Initially, this was rather surprising to us because we are extremely committed to growing Change into a billion dollar business and deliver a positive impact to millions of lives around the globe.
But then it hit us: it’s true. Everyone in the team is excited about the progress we’ve all been making, but we are not communicating this in a meaningful way. In other words, we are not giving our community a reason to be excited too. We must share more. Sharing the happy moments — as well as the not so happy ones — will make you guys feel more involved. So far, we’ve been hesitant to share too much, not because we’re not delivering, but because we want to make big announcements and deliver big. In retrospect, we are far from being right. And to fix this, we will start sharing more updates with our amazing community.
So, what will happen now?
Remember the weekly updates? We’ll ditch those. Everyday we will publish a new update, according to the following structure:
- Mondays: Marketing update
- Tuesdays: Live stream & Product update
- Wednesdays: Partnership updates
- Thursdays: Legal, Admin, and Finance update
- Fridays: HR update
- Saturday: Community contest update (no spoilers for now!)
- Sundays: Customer support update
Every update will be shared through our channels such as Telegram, Twitter, and Facebook. At the end of every week, we will shoot out a message through our mailing list highlighting the main updates for the week. Our timezone is GMT+2 so it’s possible you’ll be receiving these updates in a different schedule.
We’re always happy to see discussion happening on our channels, and you can reach out to the team directly through Telegram. We will also be increasing our presence on Twitter from now on, so make sure you follow us to receive the latest updates in real time.
White paper version 2.0
As you might have noticed, we have removed the link to the white paper from our website since our rebranding. This was no accident — legal and compliance reasons force us to restructure the entire paper before we can make it available again. Worry not! We are working on it, and we are aiming to launch the second version of the white paper next week.Here’s what you can expect from White paper 2.0:
- A shorter paper with updated visuals
- In-depth information on the technology used by Change
- Detailed roadmap for 2018
- Overview of the token sale and Change Token (CAG)
Change Ed Series
Since the very start, we’ve been striving to establish ourselves as a reference in the industry. We have participated in dozens of Fintech conferences, and we’ve had the amazing opportunity to share our vision live on CNBC, BBC World News, and Channel News Asia.
We are preparing the launch of an educational series of article on our blog on different topics such as decentralisation, blockchain, and bitcoin. We will also create short videos of members of Change going over the main points of each article.
This article was brought to you by Francisco, CMO at Change. Tomorrow, we’ll have a detailed update from our product team. Meanwhile, don’t forget to order your free Change Card at getchange.com/app