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RE: Ethnography as Market Research: Market Research Series Part 1
Yessss. But I'm actually a sociologist. I love Max Weber, Robert Putnam, Michelle Lamont, Loic Wacquant, Frances Fox Piven, and some others :) Clifford Geertz is my favorite anthropologist.
Organic solidarity seems pretty interesting. Not sure about Putnam, bigger fan of Claude S. Fisher, he has done some great research. I also really like some Austrian school Frederick Hayek and Robert Nozick. I think autopoietic systems like the invisible hand are amazing.
Putnam writes about the break down of American social life - the forces that cause use to "voluntarily" pull ourselves apart. Its beautiful and terrifying work.
Manufacturing Consent, too. Gosh. Gotta get outside of these systems.