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RE: Facebook Q3 19 Earnings Call Review
Libra is a means for Facebook to diversify its revenue and to help facilitate trade and transactions on a global marketplace.
Not sure if they want the income from the sales of Libra, or if they plan on gathering and selling the data of everything you purchase with Libra, but I don't think Libra will have much of an effect on blockchain or crypto.
Getting users acquainted with the concept of digital wallets and payments on Blockchain will help adoption as more understand its benefits when compared with traditional payment processing.