7 SECRETS TO BEING A GREAT PUBLIC SPEAKER.
One of the keys to success in life is to be a good communicator. Every great leader needs to be a great communicator. In this article I will focus on 7 secrets to be a good speaker.
Whether you have an occasional opportunity to give a presentation at work or depend on our business or profession for constant presentations, talks or speeches, these 7 secrets will help you become a great speaker.
1- UNDERSTAND YOUR MAIN OBJECTIVE: BE MEMORABLE.
The main objective of any presentation or talk is to be memorable. Is that people remember something you said 1 hour, 1 day, 1 month and 1 year later. Sometimes we confuse the purpose of a talk with convincing someone to buy a product, or entertain it, or make it cry, etc. All the strategies and techniques you use are important, but the ultimate goal is to be memorable.
2- IT FOCUSES ON THE NEEDS OF THE AUDIENCE:
No speech is repeated in the same way to different audiences. Different audiences have different needs and a good speaker takes the time to understand what their audience is and what their needs are.
The main ideas may be the same, but the questions, examples and even the flow of the presentation will vary if you are giving the talk to some primary teachers versus a group of doctors or businessmen.
3- THEY HAVE A STRUCTURE:
Every good presentation has a structure: Beginning, Middle and End. In the "beginning" the speaker focuses on raising the problem and giving the promise for a maximum of 5 minutes. Then in the "middle" he gives his presentation and ends up fulfilling his promise in a way that is memorable creating impact on the audience.
4- THEY INTENTIONALLY APPLY THE NON-VERBAL LANGUAGE.
Non-verbal language (gestures, dress, movements, hand position, etc.) is as important as what is said in a presentation. Good speakers understand how to perform on stage maximizing communication via non-verbal language.
Do you want to inspire confidence and honesty? Keep your hands out of your pockets and open with your palms pointing at the audience. Do you want them to focus on your face? Get dressed in a neutral and dark color. Do you want to keep the audience attentive? Pause and change the volume of the voice at different times.
5- INTERACT WITH THE AUDIENCE:
Interacting with the audience always helps to keep the audience attentive to the message. The important thing is that it is short and specific. Too long interactions cause boredom on the part of those who are part of the interaction. However, short interactions force people to be attentive because they do not know if they are going to ask them at any time.
6- THEY ARE PRACTICAL:
The best speeches and talks are what lead the audience to some kind of action. Therefore, the best speakers take their topic to practical levels so that anyone can apply something immediately.
Always remember to take your talks and presentations to practical levels. People need to do something after they hear you. That "something" they do will make your speech memorable.
What do you think is one of the secrets that you have applied to make your talks presentations successful? Please go to the comment area below and leave me your secret, advice or experience. I'm sure it will help us all to become better speakers.