Since I posted my post yesterday, I admit openly although I hate to admit it. I have been watching the Paul Brothers a little more closely.

(Credit You Tube.)

Who are they??

Well to begin with when Vine was a thing. Logan Paul started doing some funny videos, some involving his other brother Jake.
To be honest most of the videos were just stupid stunts, but they made people laugh. Short quirky clips that amused the viewers.

To give them some credit they did work hard at it and built up a huge following.
Transitioning over to you tube they both branded themselves, and continued to do some funny video's but also moved over to vlogging.

The more successful they became the more they shared it.

Houses, cars, expensive watches you name it. I do believe Jake's birthday was recently and he was given a $100,000 watch. He also recently bought his brother a new car.

Logan now has a clothing line called Maverick which is mainly a sportswear brand, he pushes the brand every chance he gets on a video, but this has got him now in to a hefty law suit with a clothing line called Maverick Apparel which is a clothing line for children. They are suing for the unauthorised use of the Maverick name, but Logan does not seem to be bothered about this at all.

They have an army of followers who will defend the brothers to the very end, do not dare to post up a negative comment on you tube abut them, if you don't want to be slandered with abuse really its that bad.

Hiding behind the money

Both brothers have been making a lot of money from you tube's advertising revenue, so much to say at one point Logan earned in one month over $1.5 million.
To watch the brothers is without a doubt a marmite relationship either you love them or you loath them.
While they run their empire they appear to look as if they are untouchable, using their money as a weapon to the world. And they talk about what they have every single chance they get.

But I want to tell you about a recent story that they have been doing which I believe is their most clever stunt yet.

Baiting the boxer.

For weeks now the brothers have been making fun of rapper and actor KSI. KSI is a british guy with 18 million subscribers on his channel. He shares a lot about his career online and is an amateur boxer.
Recently he fought another vlogger called Joe Weller who called KSI out to fight in the ring. KSI was up for it and called him out and they had a match which KSI won it after three rounds.

(Joe Weller. Credit You Tube)

To get back to the story for a while now especially Jake has really had it in for KSI, in alot of videos he has made fun of him and his name. Stating that he would beat him in a match, that he was not scared of him.

KSI last week made his first response to the John Brothers you can see the video below.

(Credit KSI)

After posting the video the brothers made another response also making deliberate jibes again at him saying that they would easily win him at a match.

i won't share this video because its clickbait you don't need to see a two minute response about it and ten minutes of crap basically.

KSI got smart and I think I know why.

(Credit Metro)
Logan and Paul appear to make themselves dumb on the video and many people fall for it. The reason being is they have gotten rich on the brand or their persona so to speak.
By bigging up this pettiness with KSI is attracting more views, more subcribers, they don't care at all if they are flattened in the ring, they care that they care more on how much money they are earning from it.

I believe that KSI knows this too, and he is not rising to the bait (secretly though I really want him to flatten them.)

So KSI posted this out.

(Credit KSI)

What is apparant.

You will find after the suicide videos that the more extreme the brothers are becoming, trying to take their videos to the edge.
But they don't care if you tube suspends the revenue, because they know they will get it back because their needed.
Since you tube has since suspended Logan's revenue again he has not made an officials statement, but made a small comment on a video recently where he mentioned it.
But you can see that he is not bothered, mainly because the money and assets he has banked now, if he wanted to he and his brother are set for life.

So it really begs the question. Are the brothers as dumb as they make our or are they infact very intelligent which is making them even more successful? And if so then at what cost?

Is this now the next level to prove for fame and success in the vlogging industry? It certainly seems to be looking that way.
I hope you enjoyed reading this I would love to hear your views on the matter.