Retaining the new users is the most important thing moving forward - as time and time again we see new users come, and then go again often pretty quickly. I think (hope) that Steems perception is slowly changing, as new users come and stay, and then share their honest opinions with others.

I think that it does need to be alot more simple for the everyday person, and this is part of the reason people dont stay (or dont join in the first place)