Me, too. I've always been a defender of quality.
David Muñoz, a Spanish star chef, would say: "Solo vale la puta perfección." (The only thing that counts is the f....ing perfection.) If you consider his example this is absolutely true. He's investing a lot of time and dedication to get "the perfect dish". Good is never good enough. People appreciate that and pay a fortune for a dinner at one of his restaurants. They have waiting lists of one year!!
So his success story proves that there might be niches where quality is still much more appreciated than efficiency.

However, when talking about digital markets (which I actually wanted to touch here), quality is considerably losing its reputation.