Indeed competition is quite tough and everyone trying to bring more creativities in popular social medias like fb,insta, YT and now twitter. Steemit is open for all like other social media though many not even familar with crypto, steem and tron and the number is huge at my place and also at many region where crypto is banned.

When blockchain brought the concept of paying content creator, social media owners are also in the competition and investing a little to make the content marketing enlarged.