Liquidity vs. Profitability

in #business3 years ago

To run your business, you need liquid money. If you keep a lot of liquid money, you miss the investment opportunity. You can invest and get returns from your investment.

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On the other hand, if you invest too much, you might have a liquidity crisis in your business. Many businesses fail because of a liquidity crisis. There is a reverse relationship between profitability and liquidity.

https://3speak.tv/watch?v=rezoanulvibes/dlamnprh

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