Hi @aussieninja! Sorry for my late reply. To answer your question: I deeply believe in target customers, particularly the idea and practice that we should nail our messaging down to the one person we're talking to. In my case, it's usually myself -- but it's also this imaginary girl that thinks like me and needs my advice.

I'm very editorially-minded, and my style definitely wouldn't work for everyone. But for me, limiting myself creatively is and never has been the answer. Gotta let the chips fall as they may!

I will be sure to let you know when I publish something I think is good. Gotta find time in between all of this work :'(