Brain Health Supplements Market Size & Growth Report, 2030

Brain health supplements are dietary supplements that are marketed to improve cognitive function. These supplements typically contain ingredients that are believed to boost brainpower, such as vitamins, minerals, herbs, and amino acids. The increased intake of high-sugar food, refined carbs, unhealthy fats, processed foods, and consumption of other unhealthy food leads the human body to release too much stress hormone, further activating microglia and astrocytes. Activation of these glial cells in the central nervous system (CNS) causes problems with the brain's cognitive functions and develops symptoms of impaired memory and learning.

Key Industry Development

September 2022: Fonterra Co-operative Group launched a number of supplements under the name BioKodeLab. These products are mainly designed to support cognitive performance, mental health, and clarity

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Segmentation

The brain health supplements market is segmented by product, form, distribution channel, and region.

The product segment is further segmented into vitamins, minerals, herbs, and amino acids. Vitamins are the most popular type of brain health supplement, and they are often taken to boost levels of essential nutrients that are important for brain health. Minerals are also an important part of brain health, and they are often taken to support cognitive function. Herbs are a popular choice for people who are looking for natural ways to improve cognitive function. Amino acids are the building blocks of proteins, and they are often taken to support brain health by providing the brain with the nutrients it needs to function properly.

The form segment is further segmented into capsules, tablets, powders, and liquids. Capsules are the most popular form of brain health supplements, as they are easy to swallow and convenient to take. Tablets are also a popular form, and they are often coated to make them easier to swallow. Powders are a less popular form, but they are often chosen by people who want to take a higher dose of a particular ingredient. Liquids are the least popular form, but they are sometimes chosen by people who have difficulty swallowing capsules or tablets.

The distribution channel segment is further segmented into offline and online. Offline channels include retail stores, pharmacies, and health food stores. Online channels include e-commerce websites and direct-to-consumer websites. Offline channels are the most popular distribution channel, but online channels are growing in popularity.

The region segment is further segmented into North America, Europe, Asia-Pacific, and Latin America. North America is the largest market for brain health supplements, due to the high awareness of cognitive decline and the availability of healthcare facilities. Europe is the second largest market, and Asia-Pacific is the fastest-growing market.

Key Players

The key players in the brain health supplements market include Nature's Way, GNC, NOW Foods, Life Extension, and Centrum. These companies are investing in research and development to develop new and innovative brain health supplements.

Trends

The brain health supplements market is expected to continue to grow in the coming years, driven by the following trends:

Increasing demand for natural ways to improve cognitive function: There is a growing demand for natural ways to improve cognitive function, as people are becoming more aware of the side effects of prescription medications.
Ageing population: The ageing population is a major driver of the brain health supplements market, as older adults are more likely to experience age-related cognitive decline.
Technological advancements: There have been significant technological advancements in the development of brain health supplements. These advancements have made it possible to develop more effective and targeted brain health supplements.

Conclusion

The brain health supplements market is a growing market, and it is expected to continue to grow in the coming years. The market is being driven by the increasing demand for natural ways to improve cognitive function, the ageing population, and technological advancements.