Hi Business-Trail,
Aristotle created this form of Rhetoric, it comprises three parts;
- Logos (Logic)
- Pathos (Emotion)
- Ethos (Credibility)
In order to be an effective 'Negotiator', you need to be well versed in all 3 parts of Rhetoric (Persuasion).
Thanks :)
I have already done a post on Ethos and Pathos.
https://steemit.com/business/@business-trail/negotiation-pathos
https://steemit.com/business/@business-trail/negotiation-ethos
I still have a few topics to talk about regarding this.