DMSS Bali 2018: Recap and Takeaways (Digital Marketing Skill Share)

DMSS: Digital Marketing Skill Share,

BaliDMSS is an event for marketing professionals, digital nomads and entrepreneurs to share the knowledge and skills to excel and grow in the career.Don’t mistake this as one of those typical events. I am blown away by the kind of content and learnings. It’s real people sharing real experience and knowledge about things they do. I have shared some of the takeaways in the latter half of this article.There were workshops on topics such as SEO, social media, marketing funnels along with keynote speech by speakers from companies like Google, Hootsuite, WWF International, to name a few.There were also workshops on things that we need in our day to day life for higher productivity and a better physical and mental state.

For example:
Creating the Ultimate Functional Flow State with the Wim Hof Method by Richard Ayling
Multi-Orgasmic Woman (workshop for women) by Magda Kay
How To Create Wild, Movement-Based Workstations to Achieve Kickass Health in the Digital Age by Matt Totten

The event was held in Bali, one of the world’s most beautiful destination, and loved by the digital nomads, entrepreneurs and travel enthusiasts.The event kicked off on October 6, 2018, and lasted two days. The third day, October 8, was for Mastermind, a limited entry event.There is an optional upgrade of networking and holiday event called Networkation where one can opt for and stay in a villa for three days with the like-minded digital marketers and entrepreneur to share their learning and skills.

DMSS Networkation - Trailer

TIM SOULO – AHREFS

Anyone who uses the Ahrefs tool for keyword research, backlink analysis or site SEO Audit, knows Tim Soulo. His was the first talk that I attended. Unfortunately, I only managed to reach at the end of his session. However, here are a few things that I could gather from listening to him:
✓ Start using videos on YouTube. It’s the world’s second largest search engine and #1 search engine for videos. The conversion and engagement are quite high with YouTube.
✓Ahrefs is launching a keyword tool for YouTube soon.

Beyond SEO: NEXT LEVEL CONTENT BY GREG ELFRINK FROM EMPIREFLIPPERS

In his session, Greg took an interesting approach to content marketing.

✓He mentioned the Empireflippers valuation tool to evaluate the price of your website/blog/saas product if you decide to sell it. In case you’re unaware, Empireflippers is a popular platform for flipping websites. This free valuation tool helped them to earn a lot of free mentions from PR companies and journalists all across the globe.
✓Share Insider knowledge content – These are not for SEO, but it earns loyalty. For example, case studies, personal experience. This article is an example of Insider knowledge content.
✓Buyer intent keyword – These are the keywords which a buyer is searching for.
✓Shoulder niche keyword – The intent isn’t close to buying, but they are in the same sphere as your customers who are looking for information.
✓Buying an affiliate website is an option. (Personal note: These could be good as an investment which will continue adding to your residual income. If you know SEO or marketing, you can buy a good website generating a decent income every month, and add your magic to grow traffic and revenue). You can use Empireflippers to look for such opportunities.

To Be Continue...