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RE: Steem for Business: Thinking about a Steem-Powered customer loyalty program
Yes, this is one of the possible ways to attract business to Steemit. In general, I wonder why the business practically ignores such a large and dedicated platform. Probably due to lack of understanding of how everything works here. For example, everything is clear on Facebook. There are visitors, you pay for advertising, you get the result. Here at Steemit, a slightly different approach is needed and I don't think many people understand which one.
I agree. There's a whole world-full of businesses out there, and I don't understand why none of them seem to see the potential here. There should be a huge benefit to the idea of using a recoverable investment to direct blockchain rewards and thereby influence customer decision-making. Steemit has figured this out with their diary game, crypto academy, etc... but I don't know what's preventing other businesses from seeing it.
Not enough population reach in any particular location, I guess. Steem has lots of users, but I think we're spread pretty thin geographically.
It also occurs to me that an existing Steem stakeholder could use delegations to monetize their investment by implementing such a program on behalf of a business in exchange for a monthly payment in real-world currency. i.e. pay me $X in USD, and I'll delegate so that you can distribute $300 in upvotes to your customers during the next 30 days.
We have many users from developing countries and few from economically developed countries. Developed countries could be interested in advertising on social media.
For example, we have many authors from Venezuela. But most companies in Venezuela are state-owned, and small and medium-sized businesses are in a difficult position. Therefore, there is no business interest in advertising among Venezuelan authors. The situation is similar with authors from Nigeria or other countries.
Businesses from the United Kingdom, the United States or Canada may be interested in an advertising campaign on Steemit, but there are only a few authors from those countries.
Another reason, I think, is that the vast majority of business people just don't understand how to use Steemit.