How to Pitch Your Startup to Investors?
Tossing investors a beginning could be an intimidating prospect for the most assured of entrepreneurs. You’re standing in front of a group of people that will determine if they’re going to give the financial support acting as a fertilizer to your organization sapling.
They’re going to decide on the grounds of your pitch. The destiny of your company rests in your hands, which means your pitch must be ideal. How long should you take? What details to contain? What should your PowerPoint demonstration be like? We’re going to give the responses.
THE ELEVATOR PITCH
The aim is to describe your company in a manner that is concise yet compelling. The idea behind this that if you have just 30 seconds to pitch your company, how are you going to go about it and meet a potential investor in an elevator?
Before the lift ride ends you would like to truly have a maximum impact. The fact is that the investors will give you focus for the shortest amount of time. You must keep your pitch easy, brief and unique: communication info that is essential in this fashion that it’s the desirable effect. This really is the way you do it;
Get their focus: Either start with an intriguing storyline they can link to or a rhetorical question which rouses interest. You need to link this to a difficulty that you’re planning to address.
Describe your business: Keep it exact. Tell target market and your mission statement. Don't be obscure about who your target customer is. Connect the customers pain to the issue you already said.
Option: Tell them what’s unique about your alternative/product. Emphasize the issue will be solved by this. Don't go into details, ensure it remains brief and easy to understand.
Private track record: You must establish credibility and provide the feeling which you have whats needed to make the company a success. Describe your teams experience and yours /expertise which give you an edge over your competitors.
Sales version and financing: This Is Actually the key. Let them know the way you’ll handle the targeted market size and how you are going to make money the issue identified is prosperous, setting the pricing of products. Subsequently, how much cash has been invested, how much you really want, why, what’ll it be used for and the outcome that is desirable.
PITCH ON POWERPOINT SLIDES
Since you have the knowledge of what to include in your pitch, you should know the best way to show it. Both your demo as well as your pitch should complement each other. Be clear-cut and certain. The easiest way to do that’s;
Contain just 8 to 10 slides: PowerPoint demonstration is there to support your pitch, not the other way round. You’ll not just lose their interest, in case you use over 10 slides to describe . However, it’s going to defy the idea of an elevator pitch.
Make it last 15 to 20 minutes: You wont literally have just 30 seconds, but nevertheless, it’ll be close. They dont want you squandering their time, and there should be left for discussion.
Thirty point font: You as well as your audience should be in sync and that is not going to occur in case you take advantage of a small font and they don't follow your train of thought.
Be concise: The info on the slides shouldn’t be all-inclusive. It is best to the stage sentences or to use infographics which substantiate your discussion.
Don't stare in the display: You must connect to the investors, not the slides. Look these in the eye and utilize your body language to show you’re enthusiastic of what you’re saying.
Don't finish with a generic Q/A slide: Ending with something that you just need on screen when you are answering their inquiries and help develop your claim. It ought to be some thing which must be for quite a while it could be your selling point in front of them.
Your pitch must exude self-confidence and clarity. It needs fire and your ethics on display. The secret to getting it perfect is to practice it over and over again to allow it to be smooth and well-rehearsed. It’s the one most important tool you’re employing to express the magnificence of your thought and this really is the way it is possible to take advantage of it!