How you need to based on your policies and your audience

One of the crucial benefits of digital marketing is the ability it has given us to measure our efforts in the online realm; well beyond the methods that preceded it. The "age of the moment" means that we are given the opportunity to rectify the flaws in the strategies during which a blink lasts.

The online expert empire like John Spencer Ellis provides valuable information about the success of your online efforts, confirming whether your sales and marketing plans are effective; ultimately they provide you with the opportunity to make modifications and improvements to your current segmentation strategies.

However, the purpose of this post is not to sing the praises of website analysis tools, but to discuss audience perceptions. Developing an understanding of who your audience allows you to adapt your offers and campaigns, delivering content that will be considered valuable and attractive. The information that website analysis tools can provide is informative; essentially your feedback. The data you provide can be used as a catalyst to improve a business, but only once you know the most effective ways to act on it.

Taking note of the online channels that are encouraging visitors to visit your site allows you to improve your presence on those digital platforms. Another very useful indicator is the number of time visitors spend on the site, and the pages they see before choosing to leave. This will direct you to all areas that need to be modified to increase engagement capacity.

New vs. Returning visitors is a reflective approach that helps you realigns your goals. If you find that new customers buy once but do not return, a strategy or campaign that focuses on increasing the volume of new customers can be beneficial. At the other end of the spectrum, creating an emphasis on content tailored to the tastes of your customers and the interests communicated to them on a regular basis will allow you to maintain your interest.

When and what can a digital marketing consultant do?

Outsource marketing or hire a professional - "full time" or part-time - are too expensive options for some small businesses or independent entrepreneurs. The costs of learning to do marketing for yourself, and the time it takes for results, are too long and not very promising. Having a digital marketing consultant like John Spencer Ellis is an accessible option and promises effective results in the short term.

What is good? Train in digital marketing and do everything on your own and “on your own”, roll up your sleeves and start marketing by learning on the go, hiring a professional of the online expert empire to do it for one? When should we consider the alternative of having an online marketing consultant?

Perhaps the choice between any of these options goes through the available budget and the development instance of the company or business. For an individual entrepreneur who has just started on his own, surely the alternative will be among the first two, with no chance of thinking about outsourcing. For a consolidated company, the ideal could be a mix between outsourcing and training someone on staff to do part of the job internally.

In any case, a variable that should always be considered is that of coaching and consulting. Although "coaching" and "consulting" are different instances, most of the time my clients simply ask for help, without being too clear about what they want. In other words, they are aware of what they are not being able to solve, but not how to face a solution. The concept of an online marketing coach could suitably sum it up. Most of the time what they are looking for is simply an experienced online marketing consultant.