How to craft an effective b2b email that doesn’t feel cold

Most of the sales emails I receive are 💩. Yet from time to time I have those that I open and there is always a particular reason why they look better in comparison with the rest of the spam.

At Kich Media we think of a business as an economical agent taking part in the market games of exchanging the information through transactions. The most information exchanged between businesses comes in the form of emails and value4value exchanges. We’ve noticed that the simpler the informational exchange is between the economical agents the bigger volumes of information they are able to exchange.

Writing effective emails helps facilitate the exchange of the information

It has improved our networking speed. We were able to establish 5 to 10 new business connections per sales representative weekly, with a 70% success rate. How?

We have decided to stop sending cold emails and focus on actually seeking for the founders who wanted to do business and participate in the win-win scenarios.

In the Youtube community, it is called: The Collaboration. Doing the collabs artists are able to merge their audience pools for the mutual benefit. Everyone wins from doing the collabs.

Here is what doesn’t work in the emails:

Being pushy in trying to sell the products or services. Don’t even make it your goal. Try to know them better first. Think of it as talking to a person whom you wanna date. You should be in it to make business and mutual benefit from the business, so you gotta start with your research.

Being vague or writing 500+ words introductory emails. Generic emails sound scammy, details are the social currency that make people think they we’ve learned something interesting from the community.

Writing without context. It’s always a good idea to research the business you're trying to reach out too. You can read their blog posts and publications if they have any, check their updates from the twitter account.

I love b2b threads. They either bring interesting market research or create this wind needed for the coals to heat up and actually produce some viral fire.

More bits of advice:

🔥 Place the most important information first.

🔥 Write contextual subject lines resonating with the current market or company news and events. This would show your new potential business partners that you actually care about what they do and can speak the language of their tribe.

🔥Think of the reader when composing a text. Always check if your text is easy to read if the thoughts are presented in the logical — easy to digest — order; and don’t forget to proofread.

🔥 Try to avoid sending any emails at night, though. It’s always better to check the text once again in the morning before sending it out.

🔥 Make it simple for the reader to respond to your email by placing a clear call to action for them. It’s always easier to choose from the given set of options instead of improvising them.

Step by step strategy for crafting an effective first email

✅Research the person you’re writing to first. Check their personal or business Twitter and Facebook accounts for some news. Check their blog and search for relevant topics to discuss. Research their latest achievements/news/connections. The more you research the more context you have to operate with when writing.

✅ Don’t try to sell from the start. Instead, focus on starting an interesting conversation. At this point, you want to establish the dialogue not close the deal.

✅ Plan your email first. Build a structure. Make a draft.

✅ Revise your draft and make it a short contextual email that would provoke further discussion. 150-200 words are the recommended size. It should be as interesting as any of your comments or blog posts.

✅ Consider hiring a copywriter to create your business email templates and examples. Feel free to contact us if you have any questions regarding the writing process and effective business email templates.

✅ Include the links for all of the additional materials instead of writing them out in the main body.

✅ Finish with a call to action.

✅ Send the email in the morning; try not to send at night as it might get lost. Morning time is usually for checking the mailboxes.

✅ Follow up in 3 days to check if they have received your email if no one replies. Sometimes people just forget to reply, other times the email simply gets lost. It’s a good idea to follow up in 3-7-14 days before closing the account.

✅ Ignore the haters. If your intentions are pure and you want to help other businesses with a win-win positive approach in mind you should not be afraid to make the first step and contact the leads. A small percentage may respond with hateful tones. Consider those cases to be exceptions.

If you’re interested to learn more about writing the effective emails feel free to drop at the line at [email protected].

📌 Smash that vote button if this was helpful and make sure you save the article for future references

You never know when you might need to compose a highly effective business email or advise your team, friends and family about it 😅👌🏻