Introduction

Have you ever been stuck on your corporate mission or vision statement?

How about problems with figuring out how to grow your business?

Ever had problems doing a presentation because you don't know where to POSITION your business?

How about being unable to generate new blogs on your business?

All of these problems are symptoms of being unable to view your corporate "plugin" architecture and they cost businesses thousands and millions of dollars every year.

The problem isn't with it being too hard or too complex, but it is a slippery concept that is "difficult" to grasp using TEXT ONLY.

The key is taking a "Systems Theory" approach and the plugin architecture is perfect for figuring out the necessary requirements.

Let's jump in and explore these new concepts.

Potential

Imagine a world where can visually see where your business has growth and "locking" into those markets.

Imagine a world where you can strategize using a growth plan for the next 5 years.

Imagine a world where growth can be mapped out?

All of these can be found using this new approach: The Plugin Architecture.

What is a Plugin?

A Plugin is a connection between your Product/Service and another Product/Service.

What is Plugin Architecture?

The Plugin Architecture is viewing your business through its connections (Architecture).

It is this mentality that allows you to grow your business to astronomical levels.

Now that we have the basics, let's jump right in and explore the Plugin Mindset.

Persuasions and Pitfalls

What do you mean by plugin architecture?

I'll tell you the story.

It begins with a DAW, digital audio workstation, and the concept of VST Instruments (Soft Synths).

I pondered about VST being a language for plugins, developed by Steinberg, that allows DAWs to speak with the plugin.

And as I pondered the plugin architecture, a light ran through my soul and I realized that VST wasn't that impressive, it was the VST language that was impressive.

And my journey began with a question.

What if there were plugins for growing a business?

And another question creeped in.

What if you viewed plugins as a business strategy?

And those two questions have led me to help "see" business in an entirely different light.

And when I say light, I mean wavelength.

The Plugin Architecture is akin to having x-ray vision.

Predicament

You're probably wondering, why am I hyping up the plugin architecture?

I promise you, it's not a trick.

The plugin metaphor has major legs and when it catches on, it'll be an industry standard.

But for now, you have to settle with being one of the few people that understand the value.

By using the plugin metaphor, you can view your business from different vantage points.

And what does different vantage points mean?

It means that you can predict the future and assess several scenarios until you find the most efficient one.

Conclusion

Now that you know the value of the Plugin Architecture, I'm asking that you try it out on your business.

Tomorrow, go into the office and "wireframe" your business, its plugins, and the opportunities that this new knowledge offers.

You've dreamed about presenting new data for your Monday Morning, well here's your chance.

You can "wireframe" your idea, generate new opportunities, and grow your business in ways that were "invisible" to you yesterday.

Armed with the basic knowledge, you can begin wireframing the idea, testing its resolve, and triangulating different POVs until one prevails.