"Avoid exaggerations in your business plan"
"Your business plan has to be realistic, nothing of 'we are going to be world leaders, we will conquer 1% of the Chinese market, we have no competition, our technology is unique.' A plan does not stop being a sale. The first action of your company is the sale of your company to your investors, whether it is a bank or a private investor ... "
(Ramom Nogueira, entrepreneur).
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