Flintneck - The Cowardly Archer of Anchor Text Repetition
In this cartoon video tutorial, Sir Linksworthy encounters Flintneck, and teaches Website owners how to avoid spamming with too many of the same keyword anchor text backlinks.
If you don't heed the advice it could mean curtains for your organic search engine rankings.
Anchor text diversity should be the goal, with a natural blend of branded backlinks pointing to your Website.