What Makes A Great Logo In 2018?

Let’s face it, logos might seem small and insignificant, but they’re one of the most important elements of your website. Ideally, you want something that’s thematic and memorable, giving your brand a cool distinction from the crowd wherever you use it.

There are a lot of rules to logo design – but a few basic ones to keep in mind are that they should be simple without a lot of detail, yet versatile enough to appear across various platforms and devices. You also want something that’s unique, while the colors, font, and overall design reflects who you are.

With that said, you still have a lot of creativity within these limits, and 2018 has seen some interesting logo design trends that you should bone up on before embarking on creating your next logo.

Typography is taking a front seat this year, with people going for handwritten, sometimes chaotic feeling logos. Some are even creating interesting splits, adding a whole new dimension of visual interest as words break in two.

Color are also huge – think big, bright, and 1980s colors using today’s HQ monitors for a visually exciting feel that doesn’t let color guides get in the way of riotous looks – it’s great to be creative here, but remember to stay close to your branding colors.

Along with colors, geometric shapes are making a comeback. First emerging in 2017, these simple designs allow for endless creativity within the clean lines, giving endless variations for a clean and elegant logo that looks amazing no matter where you use it.

2018 is a year that’s taking old trends and breathing fresh new life into them. Follow these guidelines and you can’t go wrong!