Smart Marketing Strategies On Instagram For Business

Instagram is a huge platform, and it’s one of the best out there for anyone who wants to really make a difference with their marketing efforts, particularly when it comes to conversions, sales and profits. With over 700m people using the app every month, there is a huge marketplace here, and 300m of them are on the app every day.

The first thing you need to do is set up an Instagram feed that people actually want to engage with. This might seem obvious, but you would be surprised at how many people fail this first step and end up with a feed that’s kinda dead.

The best way to do this is to focus on what your feed actually looks like and feels like by giving it a clear brand style. That means color and background, editing, actual image content, your tone and style, as well as a consistent schedule that considers when your audience is most likely to be browsing on Instagram.

You’ll also want to spend a considerable amount of time researching and discovering the best hashtags for your business. These are vital for finding new customers every day who are looking for these hashtags – it’s essential that you get these right from day 1.

It’s also important to write engaging captions that suck readers in. Boring captions won’t entice a soul – but if you can write fun captions that get people interested, then you’re already onto a winner; and if you can get people to respond, Instagram will give you a HUGE Instagram boost – so milk comments for all that they are worth!

These are just a few smart marketing strategies that can seriously help you to o great business on Instagram – applying all of these to a new category is a great way to quickly grow your business.