It’s Official: Micro-Influencers Get 60% Higher Rates Of Engagement

In a world where targeting is King, it’s worth remembering that going micro is highly profitable. With Instagram and similar social media sites making targeting very easy, the age of the micro-influencer is well and truly upon us.

A micro-influencer is simply someone who has a large following in a specific niche, and typically has around 30,000 followers. Unlike celebrities who have millions of followers and not much credibility when it comes to promoting products, these accounts have a lot of credibility – and a lot of clout.

They’re also more cost effective and have up to 22x more weekly conversations with their followers. Put all this together, and your engagement rates using these guys to filter your service or product shoots up by 60%.

According to HelloSociety, who put this survey together, this all contributes to a perfect storm for brands who want to grow effectively. The more you target down, the higher your conversions, and micro-influencers work hard to keep their audience interested.

In the end, it’s all about more than just eyeballs. While huge accounts can increase awareness of who your brand is, if it is conversions that you seek, then micro-influencers with their 60% higher rates are a no-brainer.

Next time you’re looking to reach out to new people, be sure to check out who the micro-influencers are in your niche and leverage them; you’ll find that the results are a pleasant surprise compared to the big names, and you’ll also discover that they are a lot easier to work with – and cheaper, too!