4 Automation Tools For The Smart Social Media Marketer

Social media’s great, but what if you’re running what feels like thousands of accounts, all of which need to be updated every day with fresh new content and respond to any comments can feel like an endless grind with very little reward in the end.

Working smart, not hard, is the key to making SMM work for you, and although you will still have to spend some time checking your accounts to see if everything is running smoothly, automation tools are definitely the way to go if you want to free up countless hours over the course of the average month.

My top pick will always be Hootsuite, simply because it follows so many accounts and lets you know what is going on and what the conversation is. You can just log in and have it all reported to you… or you can trawl through all the sites yourself. It’s also the original and the best scheduled poster out there, telling you when the best time to share that update is.

Buffer is another tool that makes posting easier; just add a bunch of posts to its queue and it will take care of the rest for you, eve scheduling the posts for you. At the same time, its cool analytical eye picks up a bunch of data for you to mine through effortlessly.

If you’re on Twitter, then Socialert is a necessity: its hashtag tracking tool lets you quickly analyze what’s happening and make changes on the fly, stopping you running a bogus campaign that isn’t going anywhere.

Finally, to quickly find out influencers in any niche and the best trending articles all with one simple keyword search, Buzzsumo is an essential tool that makes hacking your growth super easy. These are all great tools that can help your site to go a lot further!