It is very interesting that you have used the power of social networks and the internet to improve the sales of your mom's store. I did not know that Instagram was so popular. I thought it was just a network to post photos. In fact, I had an account a long time ago that I do not use anymore because I considered it boring. However, I have seen that today is more interactive (with short videos) and even has a TV signal or something like that.

But you are quite right in what you said:

People will get interested on their own and will click it to a higher percentage when you are just nice