4 Tricks to Succeeding on Social Media for Small Scale Operations
Succeeding on social media is not an overnight process. You won’t gain a million or more followers immediately after setting up a brand new social media account unless you are already an influencer somewhere else with a solid following. Having a plan and/or a strategy for social media for your business will help you to be successful at building an audience that want to hear what you have to say!
Starting with Video
The attention span of most humans is relatively short so you have to get your message across in such a way that is quick and concise. Many of us are visual learners, as well, so creating high quality videos that showcase your ideas could capture the attention of some of the 90% of shoppers that say they watch a video before buying.
Build in Themes
Most content creators struggle with putting out visual content consistently that engages their audience. By coming up with themes for your content, you should be able to come up with content easier and stay on track with your content publishing schedule. Look at Instagram for some ideas of what other companies in your niche are publishing or themes they have created for their content. Look to other niches for ideas on visual content. Don’t copy someone else’s content but use it to inspire your own creativity.
Engaging With Those That Engage With You
Social media networks are built as areas where you can engage with others and share ideas, then to have discussions around those ideas. Building a brand that has its own voice is especially important on social media so engage with members of your audience that engage with you. Don’t ignore anyone that engages with you, whether you agree with their opinion or not. Responding to the negative comments is just as important as responding to the positive ones.
Use the engagement opportunities to showcase how much you care about your customers and value their needs.
Post When You Are Available to Answer Responses
Customer expectation is to be answered within 4 hours on social media but most brands take up to 10 hours to answer, which lowers customer satisfaction rate. Large companies have designated customer service representatives that are available and online 24 hours a day, 7 days a week, even on weekends and holidays. If you are a small business or independent content creator that works solo, you likely don’t have access to a team of CSRs that can engage at all hours of the day.
So, post when you can be online for a while and can respond to your audience when they comment or send messages. This increases the likelihood of you being available when someone tries to interact with your brand!
How do you usually interact with businesses on social media? How do you expect them to engage with you? I would love to hear your thoughts!
Thanks for reading!