WEB-DESIGN FOR BUSINESS: GLOSSAY - SEO

Basically, search-engine optimization (SEO) is a method developers use to promote a website and put it on a higher position in web search engines. You should understand how it works if you want to cooperate with your web-agency effectively.
So, you got a fancy web-site from professionals or maybe created it yourself, and you are ready to become popular. The only problem is that to become popular you have to appear at the top (or at least somewhere close to the top) of a search page. And the trick is that you cannot be there if you are not popular. This is when a beautiful word SEO appeared, and creative minds of web-development and content writing began cooperating.
How do we do that? Mostly, “white” SEO is about on-page optimization and partnership. On-page optimization is the content you put on your page. Basically, what you need is to place words and phrases that your potential clients can use to google you. How do you come up with them? Just think, what a person has to think of to want to use your service. Selling kitties? Great news, your main key expression is “buy a cat in Alabama” or “buy a kitty”, or anything like that. But hold on, there are millions of websites you can be redirected to by this request. That’s why SEO-specialists analyze the market your business operates on, and your main rivals. Just to be able to still provide relevant keywords, but doing it with different expressions. With time, keywords can change and you can switch to more mainstream ones as you improve your ranking. Partnership, on the other hand, is all the pages that can relate to the website. You can use your social media page(s), public discussions, and online forums for that. More clicks – more fun!
Also, search engines check if your website can open properly on all devices, including tablets and smartphones. If your website is not responsive, it will less likely get to a top position. In fact, there are a lot of things that depend on a web-designer and a front-end developer rather than on a SEO-specialist, but we will talk about all that later.