The most important thing when you're a content creator or an artisan is the product, one must work in order to make the best he can.
If your craft is good then connect with people and show it to them it's not about luck it's more about perseverance and method and to have enough confidence to bring your work to people.
Good article, you're totally right when you say "You need to make it for yourself"
Of course, that is a given. We just don't live in a society where good work = recognition anymore. A combination of quality output and an ability to present and sell yourself is key nowadays.
Thanks for commenting :)