Experience that you can learn - Konosuke Matsushita

Because of their work, a few years ago was on the path of experience and wisdom "passionaries" of different countries, today I want to talk a little bit about the amazing for his age man - Konosuke Matsushita, the owner, standing at the origins of the Panasonic company.

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Despite the personal tragedy of this man (he was left alone in the loss of most of his family) at the age of 9 he went to work in a workshop for the production of the braziers, and then in a Bicycle shop.

Still doing bikes, he said

"After-sales service much more important than selling. Only attention to the customer to gain his confidence and consistency."

Seen that on his way he always tried to improve the place which was/worked, and in time realized that if the prevent changes you need to start doing them, you need to improve the existing products on the market.

He founded the Matsushita Electrical company and working at night with his wife and her relatives on the production of lampholders and sockets - the day they tried to sell their goods.

After a while he started to sell the bike lights run on batteries, leaving the stores included demo samples of the lamp to dealers were able to see firsthand the high quality of the product, and offer them to pay only after its implementation.

A little later I realized that the people of the city that need table lamps for home (instead of the then used stoves) - so were the National. Konosuke did not open their shops, and for the first time for the Japanese market gave large retailers 10 thousand free copies. It's gone.

"Don't sell the buyer the goods he likes. Sell only those that are useful to him"

After a few years, Matsushita has agreed with the Dutch firm Philips and started production of tele-radio products under the brand Panasonic.

I like the approach of Japanese management which reveals the truth attitude with customer focus. I want to draw your attention to several important "observations" which is relevant now.

He believed that the effectiveness of any organization is determined primarily by the efficiency (if you want - the behavior and attitude) of the employee with the least authority. And I fully share his opinion. Every day I face in the work force in larger organizations, and due to domestic communications that you need to look at the rank and file employees , on the counter, on the phone - they're starting.

"The purpose of business and production is the enrichment of not only shops and factories of the enterprise, but also the whole society."

Because sometimes we being on the other side - do not seek to point out the shortcomings or better yet, the dignity (when they treat you differently)...

You can understand the ideal of relations Konosuke to its customers in the situation which is in his biography.

Once he saw how the owner of the city's best confectionery personally came out to serve needy person, the staff after his departure, began to ask why he decided to come out and service it - that the owner confidently said that this man spent months to save up the money for the purchase of our product, and I owe him that at least his recognition of and respect for efforts and work. On the basis of respect for the customers and tried to build its organization Matsushita.

Have an inspiring dream. Learn to notice the differences. Don't avoid difficulties, even if they follow, "the mountain behind the mountain". Clash challenges is a reason to learn to "fight with real swords."

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In my opinion this is a very interesting experience, what should be the attitude towards life, work, others. Despite the fact that many do not share the opinion about the applicability of Japanese management - do not agree, such values are needed, the only question is - is there a desire for him to go...