24 rules of successful business leaders from Dan Waldschmidt

1. Never expect your customers to be as excited about your product as you are.

2. Give customers more value than they paid, and they will pay you much longer than reasonable.

3. A smile or the ability to remember a customer's name is a much more effective sales strategy than discounts or promotions.

4. You exist only because customers have allowed you to exist.

5. The best customer retention strategy is a great customer service program.

6. Your employees need to believe that what they are doing is more important than just making a profit.

7. Customers don't always know what they want — but they always say they know.

8. Even if you have a good idea, it doesn't mean that people will automatically buy it. Not at all. 

9. Amazing service is the best glue tying customers to you.

10. If you sell everything, your customers don't buy anything.

11. Trust is easy to lose and hard to gain. Remember this before you try to get rich quickly.

12. Customers are not interested in what you will receive from the transaction. They just want to feel like winners.

13. Keep it simple. You will not get bonuses for a difficult and confusing message.

14. It's hard to make a mistake when you're focused on making customers happy.

15. The best marketing in the world is just another lucky buyer.

16. You don't give a buyer value if you give them digital goods and call them gifts or bonuses.

17. The best sales strategy is a good marketing plan and a delightful service process.

18. Customers only remember what you've done for them now. Not all work you've done in the past, building relationships with them.

19. There is always a new company or new product ready to make your customers happy when their happiness ceases to be a priority for you.

20. No free services or parties can fix the disgusting experience of communicating with your company.

21. Despite the endless list of excuses, always remember the principle: "It's my fault."

22. Inspiring customers to delight is not what you do, it's just the essence of your business.

23. The delight of the buyer depends not only on what kind of people you hire. It is also necessary that each meeting of the buyer with them was worthy of memories.

24. Nothing is broken and not repaired immediately. The business starts to break down when no one is watching, to bring it into the correct state.

Dan Waldschmidt is a marketer and entrepreneur, a popular blogger who likes to question established truths.