Great post @sme, one other thing is we spend on getting our first customers either via facebook ad, instagram marketing, SEO etc then we let them buy one item from us and that is all? That is leaving money on the table.

We should be able to market other products to them and at no cost already since we already have their contact and we have already build relationship with them.

It is easier to buy from someone you have a relationship with.

Just my 2 cents.

Thank You