RE: Twitter just changed Steem's value proposition
I wish I were a marketing-type who could craft the right messaging for it, but (IMO), this is Steem's strongest attribute. And it is horribly underutilized.
I don't know if my marketing thoughts are worthwhile, but maybe something like "passive patronage". Rather than passive income to yourself, the goal of passive patronage is for your assets to support creators you value. Conventional tip or subscription models involve traditional transactions so the consumer loses money so it can be gained by the recipient, but in the Steem ecosystem the "tip" one gets from an upvote doesn't cost the voter anything, their stake stays the same.
The big problem is the network effect, if the creator isn't posting their stuff to the chain there's no way to get the tip to them, so patrons can't get the value that the coin could have.
It's sort-of a chicken and egg problem. You need creators to bring supporters, but you need supporters to get creators. The focus here has always started with the creators, but maybe we'd do better by reversing that. Especially after Twitter's announcement this week.