Traditionally, when entrepreneurs think of a business, the first thing they think of is the business plan. A business plan details the business models and key things a business does. However, the problem now is that things are so rapidly moving that by the time you finish your business plan, the market reality might have already changed. Moreover, for many people business plan creation is such an intimidating task that they use this as an excuse to procrastinate the starting of their business. Business Model Canvas is a way to think about the business in a visual and intuitive way. In just one page, you can get your entire business represented.