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RE: Supporting my mother to market her fashion boutique - with first great results
From my personal experience looking at your mums brand and target market you're better off on Facebook. don't worry too much about followers. On insta do your posts daily and maybe some stories if you can.
On facebook you should run highly targetted ads to only women of the age group in your specific area with images of the shop and products and use the messenger call to action so users can DM you directly from the ad, that way you can make quick contact and can even call them via messenger and get them to your store
Hey @chekohler, thank you for your advice. Everything I post is linked to Facebook. So the connection is already there. I think you are right with the target group, that most of the older "fashion queens" are on Facebook. Maybe its just that i Don't like it anymore. But i will definatly look into it and try to convert some leads :P
Thank you buddy!