A real case of getting something for nothing

This is the most skillful entrepreneur I have ever seen. Without spending a penny, he turned 3,000 acres of barren mountains into a national 4A tourist attraction. The annual passenger flow easily exceeds 500,000, and he makes a lot of money a year. Ten million, he is Liu Lianhua, the owner of Pengshan Manor. After reading his model, you will suddenly realize that making small money requires hard work, but making big money requires empty gloves.
His gameplay is actually very simple. It is a partnership crowdfunding model. To put it bluntly, it allows everyone to willingly send money and resources. This model is worthy of reference by all bosses. All walks of life can use this model to quickly recruit people, raise money and source financing. How was it done?
The first step is to build the rides. There is a 2,000-acre lake at the foot of Pengshan Manor. Liu Lianhua wanted to add a sightseeing cruise project, but a cruise ship would cost at least 3 million, so he had an idea. He might as well find a travel agency to cooperate. If one travel agency invests 300,000, 10 will not Just 3 million? So he told the travel agencies that you can invest 300,000. Enjoying 10 years of free use of the cruise ship, the travel agency thought it was a very good deal, so they all agreed to cooperate, and soon 3 million was collected. What's more important is that the travel agency will definitely give priority to bringing tourists to Pengshan Manor in the future. After all, the manor is equivalent to one's own, and one can earn a large amount of cruise fees.
So you see, Liu Lianhua not only solved the problem of investment in amusement facilities, but also brought in a large number of users virtually. If you go out to play, you can't just go on a cruise, but you also have to eat, stay, and have entertainment projects, etc., which is a huge investment, so Liu Lianhua decided to use the crowdfunding model to do it.
Take accommodation as an example. Liu Lianhua made a land adoption and cabin accommodation project. This model is even more powerful. First, Pengshan divided the land into units per acre and leased it to customers. The land lease period is 30 The rent is 300,000 per year, and the customer needs to pay it in one lump sum. But after that, Pengshan will return 10,000 yuan to customers every year, which will be paid back in 30 years, so it is equivalent to the customer owning this piece of land without spending a penny. Of course, customers need to pay for the houses on the land to the headquarters. The headquarters will be built in a unified style and decoration, and the built area will not exceed 50 square meters. After completion, customers can stay here for two months every year, and the rest of the time will be provided by The company takes care of the business, and the profits earned are shared equally between the headquarters and customers.
This is not over yet. Large outdoor amusement facilities such as Ferris wheels, roller coasters, and ropeways are also built through crowdfunding. It costs 500,000 to build a Ferris wheel. Liu Lianhua found two investors to cooperate. If you come to build facilities at my place, I will give you land for free and help you attract traffic. However, the income in the next five years will be divided between us according to a certain proportion. After five years, the ownership of the project will vest. If you are willing to continue operating our manor, then we can re-draw the profit distribution ratio and continue our cooperation.

The same is true for catering. Liu Lianhua launched crowdfunding among various major groups such as employees and major customers, and raised 2.5 million yuan to build a restaurant in less than 7 days. On the one hand, employees became the owners of the restaurant, and their income was linked to the quality of the food. and passenger flow are tied together. Therefore, everyone’s enthusiasm is very high and it is easy to manage. On the other hand, customers invest their own money to build a restaurant, so they can eat with confidence and make profits.
This model quickly attracted a large number of people to invest, and the problems of catering and recreational facilities were solved. Liu Lianhua relied on this trick and successfully replicated it in five provinces including Jiangxi, Anhui, Hunan, Hubei, and Shaanxi. So, the real masters are using other people’s money to make money.