Good basic advice for beginners and because of this target audience, I would add that careful planning and contractual obligations review are a must.

Your post represents the beautiful dream and the reality must match it, otherwise, people will be exposed to risks they may not be aware of.

For instance, exclusive deals introduce third parties into the mix, with their Ts&Cs and own product structure. Groups may increase noise and the risk for raves, while partnering with local businesses adds a new layer of risk and the cost-benefits equation must be balanced carefully.

Yes, it is a wonderful, new industry and the sooner we create a solid operational blueprint, the better for everyone involved.