Marketing Strategies for Small to Medium-sized enterprises

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

Today, am going to show you different marketing strategies that have a proven history of success. These strategies will take your business to the next level and you will start seeing results the moment you start implementing these proven marketing strategies.

BRAND STRATEGY

You have to define your brand. Is it a logo, a name or a slogan. Your brand is essentially the entire experience that your market has with your offering. Your brand is exactly what makes you stand out in competition, brings your competitive positioning to life and and distinguishes you, defines you as a certain 'something' in the mind of your market.

Think about successful consumer brands like Apple, Disney, in your mind you probably know what each brands represents and theirnoffering is clearly defined. If you want to capture significant market share start with a brand or you won't be successful.

SOCIAL MEDIA

You are probably doing more harm to your business if your company or business does not have a social media presence. Therefore, using social media for business is really a non-negotiable. 67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who ARE present on preferred social channels. It's really not about having active social media accounts, it's about how much resources( time, tools and effort) you invest growing your social media audiences.
For example, Instagram users that follow fashion influencers are actively looking to purchase new styles. By building an active, fashion-savvy audience, a clothing retailer can build a consistent direct sales channel.

CUSTOMER RELATIONSHIP MANAGEMENT

Customer relationship management does not only refer to as excellent customer service and a company's means of managing customer relationship and information, it also refers to a software that manages that data. In other words, customer relationship management is a database where sales, marketing and customer service teams store relevant data. Customer relationship management is a critical aspect of any business that could either Bring Your business to the next higher level or even have negative impacts if improperly managed.

Customer relationship management also has many important tools such as means of generating revenue projections for a product, a wayward tying revenue to a marketing campaign, track your progress with your goals.