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RE: Using Social Media to Build Your Personal Brand
Social media is such an underutilized tool by so many businesses and many have no social media strategy whatsoever. It makes no sense to me! The world has changed and it is quickly becoming more and more virtually connected so why not go to where your audience hangs out?
You have brought up such a great point! Social media is how many of us are interacting with each other nowadays and how many consumers are making their decisions to purchase and who to purchase from. If you are active on social media then you stand a good chance of getting in front of your target audience if that's where they hang out at.
Ivy