The important of customer service to social media marketing.

When speaking of customer service we talking about customer satisfaction role there play to public figure to satisfy thousands and millions of people in the public. Consumer are the most important and powerful, the consumer are new breed of influences, with huge amount of friends and followers on social media because of their blogs and contacts maintenance with the power of making or spoiling a campaign, it could also be the product or the brand itself.

For instance, you got to office the morning to get lot of email and couple of voice messages that your website snafu, than later in the day you post a product on your website, let me say a box of chocolate and on the website it appear with the price of $0.00.

That was obviously an error, when the product was added to cart, why shopping cart the correct price which is $60 pop up on your email confirmation. It is possible to receive a $60 product for free, in one minutes the word spread across social media and other online communities, the product will receive millions of order.
Later the company was about the product getting so much order and discover it was because of the price $0.00, you quickly fixed the price error on the website, the question is what about the order in the system?

This where the web team, customer service and social media come in, because there company has become an online social media conversation, this could be an opportunities and risk depending on the response you come up with the idea wants to ship free goods, with the brand image and reputation. We acknowledge the customers relationship to fair deal with the important consideration, because communities are segment the customer base.

The customer service with send each customers a friendly email explaining the website was owning up and thank to avoid any spurned consumers thinking most of the thing the product is free to keep the reputation going above and beyond.