There is a framework which is developed for successful online social media strategy which the acronym ‘ACT’ which stand for the following ‘ attract, convert and transform’ the acronym I find useful for positioning an online business.

Attract.

The word attract is like a prospect which mean you most clear you crowded for the field and stand unique, strong value proposition, worthwhile context, social proof and appealing incentive for individuals to sign up, emails or fill out inquiry form.

Convert.

Making your design optimize with user experience on your social platforms and website successfully convert browsers to buyers.

Transform.

Building a personal and emotional connection with your customers, why doing business it should not just be about transaction let them have a relationship between you brand, once your inspires and rewards a passionate following , loyalty and brand advocacy.

This is the best of way to view your business plan , web presence and your social media program, social media marketing is best of strategic effort to continually deepen the relationship in your business and customers. Having constantly nurturing your audience, encouraging them to graduate form prospects to buyer to loyalist.

Before you business plunges make sure you absolutely use the social media marketing and your team can articulate what is special about you business on social media, hundreds of billions of people engage on social media why will anyone feel passionate about you business on social media.