Bulk SMS – Who Should Use It, When and Why?
Did you know that there were 1.10 billion mobile phone connections in Indian in January 2021? That staggering number itself shows the potential of that chunk of the population for marketing strategies. Whether these mobile users have a data connection or not, they sure can receive SMSs. This is where the power of bulk SMS service lies. If you are a brand owner waiting for the right marketing strategy to shoot up your sales, then bulk SMS service is what you need.
Employing a mobile phone-oriented marketing strategy is the key to the success of any business. With a mobile phone in every hand, it will be naive that you let go of thousands of potential customers if you do not take up mobile marketing. SMS marketing is an incredible tool in the hands of business owners to target the right customers at the right time. A bulk SMS service provider can assist you reach out to thousands of customers at the same time with customised messages to boost customer engagement for your business.
Why Do You Need A Bulk SMS Service Provider?
SMS, a short and crisp piece of information, which most people thought would die with the coming of internet-based messaging, has stood the test of time and how. SMS has remarkable open rate of 98% within 3 minutes of delivery. While emails are dependent on active data connections, all you need for an SMS delivery is a mobile network. Hence, this good old method of communication is still the unbeaten champion of marketing.
Here are some of the leading reasons why SMS marketing is one of the best forms of digital marketing even today.
Immediate Impact
Most people take days to check their emails. That, too, is highly dependent on the strength of the internet connection. But SMS only takes a few seconds to get delivered and catches the attention of the recipient immediately.
High Open Frequency
The open rate of SMS is much higher than that of emails. However, this does not mean that everyone who reads the SMS will respond. But this does not mean that the message will not have an impact on the recipient.
Customisable Messages
Bulk SMS service allows you to send customisable messages to everyone in your database. This means you can send messages in regional languages to give a personal appeal. You can also send customers festive messages and messages on birthdays and anniversaries. Such messages using bulk SMS service can boost customer retention rates and also add to their satisfaction.
Cost-Effective
Who does not love a super effective marketing strategy that is high performing and yet cost-effective? A bulk SMS service provider can proffer you its service at a fraction of the cost you would be paying if you went for TV, radio or print marketing. In addition, bulk SMS service has a high return on investment (ROI), making it a very sustainable marketing strategy.
mTalkz is one of the most reliable and high performing bulk SMS service providers in India. They offer a direct connection with 9 telcos which ensures smooth and instant SMS delivery. mTAlkz has a super-fast delivery rate of 12000 texts per second. Just imagine how many customers you will be able to target in a second with mTalkz as your bulk SMS service provider. They also provide excellent discounts for first-time customers. To find out more on this, visit their website today.