What Are Native Ad Networks or Platforms?

There are few major players when it comes to Native advertising. There is also a lot of confusion as to who the big players are when it comes to native ads. You can pretty much place your own native ads on ANY major ad platforms!

The biggest “native ad” networks include places like Facebook, You Tube, Twitter, Linkedin, Google…etc. You can call these what you want but what you are buying is a placement, and you are the one in control of what your placement contains.

Many major publishing sites (especially news sites) place ad widgets or ad boxes on their site that they have obtained from native ad networks who pay them a % of the amount of money generated by advertisers like you and me! By placing that special “code” or “widget” in their page it displays the ads that we pay for. If I spend 10 cents for a click on that ad, the native ad network gets a cut, and the publishing site gets a cut, every time someone clicks on that ad.

For example, see below where I just visited Diply.com. As you can see at the bottom of the post there are more suggested articles. If you look really closely it says “Sponsored by Revcontent ”.

Revcontent is one of the many other native ad networks you can buy ads from. This means the people who own Diply.com placed the Revcontent ad widget on their site at the bottom of their post.

Now my ads can display there in that widget if I choose to buy ads from Revcontent.com and allow that widget to display my ads. You will also notice that all the ads look like content, and not banners for traditional straight sales. This is because the people buying these ads, understand the opportunity of native ads and how lucrative they can be! Native ad traffic for the most part is extremely high quality.

Also, take a look at CNN where they also include some more native ads that are sponsored by “Outbrain ” another major native ad platform.

---