The Growing $2.4 Billion Bubble Tea Market

Bubble tea is one of the most versatile drinks to order. Today this market has grown into a multi-billion dollar market around the world. There are thousands of bubble tea stores to find worldwide and dozens of big name bubble tea brands in the market.
In 2019 some regions of the world saw that bubble tea drinks were the most ordered item on some delivery platforms, selling more than other drinks like cola or coffee.

Estimated to reach over $4 billion by 2027

There are a growing number of bubble tea shops and despite the pandemic they have been able to thrive thanks to delivery app platforms. Although it is already a 2 billion market it is expected to reach over $4 billion within a few years from now.

One of the brands that makes bubble tea which was the first to start making fresh boba in their store is One Zo
Around the world today you can find a wide variety of bubble tea creations with the milk bubble teas being among the most popular that have been ordered by millions.

But how healthy is the bubble tea obsession? That is what some are asking now that there are millions of people drinking them, some multiple times per day. And with the majority of bubble tea options being loaded with calories or sugar etc, critics say it might not be a great habit to embrace.

There was also a recent news story that circulated about a girl who had suffered a "boba blockage" after doctors found she had hundreds of undigested boba pearls stuck in her stomach after a scan.

Despite the worry over potential health issues related to consuming too much boba, industry experts have suggested that the trend is here to stay.

Bubble teas aren't going anywhere. They have become a part of people's everyday habits, ordering them like they would a coffee or another daily drink. They are also willing to wait too for it. With the variations you can find for the boba market, different flavors, ingredients, jellies etc, there really is something for every preference.

The reported boba shortage this year was posing a threat however to the success of the market and potential for customers to be able to get what they need in some regions. The bubble tea market is just one of many that had been impacted by the pandemic and meant that some would face that boba shortage.