Sorry folks, I was misinformed. The host of this podcast had a slip up. Emmitt Smith is not joining the team :(.
This was my original post
Things just keep getting better for BitShares. Emmitt Smith is the newest celebrity to sign a contract with the Sovereign HERO campaign. Emmitt James Smith III is a former college and professional American football running back who became the National Football League's all-time leading rusher during his fifteen seasons in the league during the 1990s and 2000s. More celebrity endorsements to come